What should my business post when there is nothing new to share?
THE SHORT ANSWER
When nothing new is happening, post the ordinary things your customers have never seen. Most of your followers do not know how you make the product, who answers the phone or why you do a job a certain way. Answer a question you get asked every week, show a job in progress, repeat a popular post from last year, or share a customer review. New followers have not seen your old posts, so repeating your best ideas is normal, not lazy.
What to do
- 1List the ten questions customers ask most and answer one a week.
- 2Repost your best performing post from six months ago with a new caption.
- 3Photograph a tool, ingredient or product and explain why you chose it.
- 4Share a recent review as a simple image.
- 5Show the same service in a different season or setting.
The common mistake
Going silent until there is big news. Launches and offers land far better on a page that has stayed active in between.
WHERE KLIK FITS
Upload a mix of everyday photos to KLIK when you have them and it keeps the page ticking over through the quiet weeks.