What behind-the-scenes content should a small business post?
THE SHORT ANSWER
Good behind-the-scenes content shows the work customers normally never see, like prep before opening, a job half done, packing orders or the team setting up. It works because people buy from businesses they feel they know. It does not need to be polished. A 15 second phone clip of the morning routine or a mistake you fixed is often more watched than a finished product shot. Aim for one or two of these a week alongside your normal posts.
What to do
- 1Film the first ten minutes of your working day.
- 2Show one job from start to finish in a few short clips.
- 3Introduce the people behind the business by name and role.
- 4Explain one decision, such as why you use a certain supplier.
- 5Keep private details, customer data and messy backgrounds out of shot.
The common mistake
Waiting until the workshop or kitchen looks perfect before filming. A little real mess is the point, and over-staged clips lose the trust you were building.
WHERE KLIK FITS
Film quick clips as you work, upload them to KLIK at the end of the week, and it captions and posts them for you.