What should a cafe post on Instagram?
THE SHORT ANSWER
A cafe should post the things that make someone hungry and the things that show who runs the place. That means close shots of food and drinks, short videos of coffee being made, the specials board, the team, and regulars who are happy to be shown. Mix in practical posts too, such as opening hours, a new menu item or a quiet corner for working. People choose a cafe with their eyes first, so natural light near a window matters more than fancy editing.
What to do
- 1Film a 10 second clip of one drink being made each morning.
- 2Photograph new bakes by the window before the rush.
- 3Post the weekly special with the price and the days it runs.
- 4Introduce one team member a month by name.
- 5Tag your street or neighbourhood as the location on every post.
The common mistake
Posting only finished plates on a table. Without faces, movement or the room itself, the page looks like a menu and gives people no feel for the place.
WHERE KLIK FITS
Snap a week of drinks and bakes in one morning, upload them to KLIK, and it posts them with captions on the days you set.