What hashtags should a local business use on Instagram?
THE SHORT ANSWER
A local business should use a small set of hashtags that name its town and its trade, such as a tag for Bristol hairdressers or Leeds coffee shops. Three to five well chosen tags are plenty. Huge general tags like food or fitness are too crowded for a small page to be seen. Hashtags help a little, but the location tag and plain words in your caption do more, because people now search for things like brunch near the station.
What to do
- 1Search your town name and note the local tags real people use.
- 2Pick two place tags and two tags for what you sell.
- 3Add one tag for your own business name.
- 4Write your town and service in the caption itself.
- 5Always add the location tag as well as hashtags.
The common mistake
Pasting the same block of 30 broad hashtags under every post. It looks spammy and puts you in front of people who live nowhere near you.
WHERE KLIK FITS
KLIK writes your captions and posts on schedule, so your local posts go out regularly instead of only when you remember.