How do I write good captions for my business posts?
THE SHORT ANSWER
A good business caption says the most useful thing in the first line and tells the reader what to do in the last. Only the opening words show before the cut, so lead with the point, such as fresh sourdough until 2pm today. Write the way you talk to a customer at the counter. Keep it to a few short sentences, include the practical details people need, and finish with one clear next step. Clever wordplay matters far less than being clear.
What to do
- 1Put the key fact or hook in the first eight words.
- 2Add the details: what, where, when and how much.
- 3Use short lines and plain words you would say out loud.
- 4End with one action, such as book through the link in our bio.
- 5Read it aloud once and cut anything that sounds like an advert.
The common mistake
Writing one vague line like new week, new goals. It tells the reader nothing about your business and gives them no reason to stop.
WHERE KLIK FITS
You choose a caption style once in KLIK and it writes the captions for each post in that style.