How do I promote an offer or event on social media?
THE SHORT ANSWER
Promote an offer or event with several posts spread over one to two weeks, not a single announcement. Any one post reaches only part of your followers, so repeating the message is how people actually hear it. Start with a teaser, then the full details, then reminders, then a last chance post on the day. Each post should state what it is, the date, the price and exactly how to book or claim it. Show the thing itself, not just a text graphic.
What to do
- 1Announce it about ten days ahead with a photo or short video.
- 2Put the date, price and booking step in every caption.
- 3Post a reminder every two or three days with a new angle.
- 4Use Stories for a countdown and to answer questions.
- 5Post a final reminder on the morning it ends or begins.
The common mistake
Posting once and assuming everyone saw it. Most of your followers missed that post, and the ones who saw it needed a reminder.
WHERE KLIK FITS
Upload your offer photos and clips to KLIK ahead of time and it spreads them across the run-up on every platform you use.