What is the best time for a local business to post on social media?
THE SHORT ANSWER
The best time for a local business to post is shortly before your customers decide to buy what you sell. A cafe does well early in the morning and before lunch. A restaurant or takeaway should post in the late afternoon, when people are thinking about dinner. Salons, gyms and trades often do best in the evening, when people are on their phones and planning the week. There is no single magic hour. Your own insights page shows when your followers are online.
What to do
- 1Open your insights and note the hours your followers are most active.
- 2Post about an hour before that peak.
- 3Match the post to the moment, such as lunch specials at 11am.
- 4Test two time slots for a month and compare reach.
- 5Stick with the slot that wins and stop worrying about it.
The common mistake
Copying a best times chart from the internet. Those are averages across every kind of account and may not fit your town or your trade.
WHERE KLIK FITS
KLIK posts for you on the rhythm you set, so posts still go out at busy times when you are serving customers.