How do I know if social media is actually working for my business?
THE SHORT ANSWER
Social media is working if it brings enquiries, bookings or sales you can trace back to it, not just likes. The simplest check is to ask every new customer how they heard about you and write the answer down. Then watch a few numbers each month: profile visits, link clicks, messages, and how many non-followers your posts reach. Likes and follower counts are nice to see, but a small page that produces three bookings a week is doing better than a big one that produces none.
What to do
- 1Ask every new customer how they found you and keep a tally.
- 2Check reach, profile visits and link clicks once a month.
- 3Count messages and enquiries that came through social apps.
- 4Use an offer code that appears only on social media.
- 5Compare three months, not three days, before changing course.
The common mistake
Judging everything by likes. A post with few likes can still send ten people to your booking page, and you will only know if you check.
WHERE KLIK FITS
KLIK keeps posting steady from week to week, which makes it much easier to compare one month's results against the next.