Should I hire a social media manager or do it myself?
Do it yourself if your business is small and the content comes from daily work, and hire someone once social media is clearly bringing in sales and you cannot keep up. Nobody outside can photograph your kitchen, your jobs or your customers for you, so in the early days you would still be supplying everything. A manager earns their fee when there is strategy, ads, replies and several platforms to run. Until then, a simple routine and a tool that does the posting covers most of it.
What to do
- 1Write down what you actually need: content, posting, replies or ads.
- 2Try a weekly batch routine yourself for two months.
- 3Track how many enquiries come from social media.
- 4If you hire, ask to see results for a business like yours.
- 5Keep taking the photos yourself, whoever does the posting.
The common mistake
Hiring someone and expecting to hand over everything. Without real photos and news from you, they fall back on generic graphics that nobody engages with.
KLIK covers the posting and caption writing part of the job, which for many small businesses is the only part they needed help with.