Is LinkedIn worth it for a small B2B company?
THE SHORT ANSWER
Yes, LinkedIn is worth it for a small B2B company, because it is the one platform where your buyers are in a work frame of mind. You do not need a big following. A few hundred of the right people, such as owners and managers in your sector, is enough to bring in enquiries. Posts from a real person, usually the founder, tend to travel further than posts from the company page. Share what you have learned from client work, not sales pitches.
What to do
- 1Fill in the founder's profile fully, with a clear line on who you help.
- 2Connect with past clients, suppliers and local business owners.
- 3Post two or three times a week about real problems you solved.
- 4Share short case studies with a result, with the client's permission.
- 5Comment thoughtfully on posts from people you would like to work with.
The common mistake
Only posting company news and awards from the business page. Few people follow a small company page, and announcements give buyers nothing useful.
WHERE KLIK FITS
KLIK includes LinkedIn in the platforms it posts to, so your photos and updates reach it without a separate login each time.