Should I post on my Google Business Profile or on social media?
Do both, because they reach people at different moments. Your Google Business Profile is seen by people already searching for what you sell, so it needs correct hours, fresh photos, reviews and the odd update about offers. Social media reaches people who were not looking for you yet and keeps you in mind until they need you. If time is tight, get the Google profile accurate first, since that is where ready buyers land, then post regularly on one social platform.
What to do
- 1Check your hours, phone number and address on Google are correct.
- 2Add new photos to your Google profile every month.
- 3Ask each happy customer for a Google review.
- 4Reuse your best social photos as Google updates.
- 5Post several times a week on your main social platform.
The common mistake
Putting all the effort into Instagram while the Google listing shows old opening hours. People who turn up to a closed door rarely come back.
KLIK looks after the social side by posting your photos and reels across your platforms, which frees a few minutes a month to keep the Google profile fresh yourself.