Is it better to schedule posts or post them live?
THE SHORT ANSWER
Scheduling is better for almost every creator, because it is the only way most people stay consistent. The platforms have not said that scheduled posts are shown to fewer people than live ones. What matters is the content and how regularly it arrives. Posting live still has a place for things that are happening right now, such as news, events or a trend that will be gone by Friday. Use scheduling as the base and live posts as extras.
What to do
- 1Schedule your regular content a week ahead.
- 2Leave room for one or two live posts when something timely comes up.
- 3Check in after each post goes out and reply to early comments.
- 4Review the queue once a week so nothing dated slips through.
The common mistake
Scheduling a month ahead and never looking at the account. Comments go unanswered and a post can land on a bad day.
WHERE KLIK FITS
KLIK handles the regular posts on the rhythm you set, so the only things you post by hand are the timely ones.