What is the best time to post on Instagram?
THE SHORT ANSWER
The best time to post on Instagram is when your own followers are most active, which you can see in your insights under audience. For many accounts that is early morning, lunchtime and evening on weekdays, but your audience may differ. Timing matters less than people think. A strong Reel can keep picking up views for days. Good timing gives a post a better first hour. It cannot make a dull post do well.
What to do
- 1Open Insights, then Total followers, then scroll to most active times.
- 2Post shortly before your busiest hour.
- 3Test two time slots for two weeks each and compare reach.
- 4Account for time zones if your followers are in another country.
- 5Keep the slot steady once you find one that works.
The common mistake
Copying a generic best times chart from a blog. Those are averages across millions of accounts and may not match your followers at all.
WHERE KLIK FITS
KLIK publishes your posts on the schedule you set, so they go out at your chosen times even when you are asleep or at work.