How do I write a good hook for the first 3 seconds of a Reel?
THE SHORT ANSWER
A good hook tells the viewer in one short line what they will get if they keep watching, and it starts in the very first second. Say the result, the problem or the surprising part straight away, and put the same words on screen as text. Pair it with movement, so the first frame is not you standing still. Skip greetings and introductions. People decide whether to stay before you have finished your first sentence.
What to do
- 1Write three different opening lines before you film and pick the sharpest.
- 2Lead with the outcome, for example the finished result, then show how.
- 3Put the hook on screen as large text for people watching muted.
- 4Start mid-action instead of walking into frame.
- 5Reuse hook styles that worked on your past videos.
The common mistake
Opening with "Hey guys, so today I wanted to talk about". By the time you reach the point, the viewer has gone.
WHERE KLIK FITS
KLIK takes care of the posting and the caption, which leaves you free to put your effort into the first three seconds, where it counts most.