Do hashtags still work on Instagram?
THE SHORT ANSWER
Hashtags still work on Instagram, but only a little, and they will not rescue a weak post. Instagram now reads your video, your on-screen text and your caption to decide what a post is about, so hashtags are just one small label among several. Use three to five that describe the post plainly. Clear keywords in the caption do more than a wall of tags. Reach comes from people watching and sharing, not from tagging.
What to do
- 1Use three to five hashtags that describe the exact topic.
- 2Write the topic in plain words in the caption too.
- 3Skip huge generic tags like love or instagood.
- 4Say the topic out loud and on screen in the video.
- 5Stop using the same copied block of tags on every post.
The common mistake
Pasting thirty unrelated hashtags under every post. It looks like spam and tells Instagram nothing useful about your content.
WHERE KLIK FITS
KLIK writes a caption for each post in the style you set, so every upload goes out with clear wording about what it shows.