Does my small business need to be on TikTok?
THE SHORT ANSWER
No, your small business does not need TikTok, but it is worth having if you can already make short videos. TikTok shows videos to people who do not follow you, so a small account can reach a lot of locals with one good clip. It suits anything visual, such as food, hair, fitness, building work and products being made. If you already film Reels for Instagram, posting the same clips to TikTok costs almost nothing. If you never make video, start somewhere else.
What to do
- 1Check whether your customers are on TikTok by asking a few of them.
- 2Post the short videos you already make for Reels.
- 3Add your town in the caption and on-screen text.
- 4Give it eight weeks of regular posts before you judge it.
- 5Drop it if it brings no enquiries after that.
The common mistake
Opening an account, posting twice and leaving it. An abandoned profile with two old videos looks worse than no profile.
WHERE KLIK FITS
With KLIK, a reel you upload once goes to TikTok as well as your other platforms, so trying TikTok adds no extra work.